First: full price and delivery time
40%
of shoppers who abandoned a cart during checkout said the extra costs were too high. Another 20% said delivery was too slow.
Baymard Institute, reasons for abandonment during checkout, list updated 22 September 2025One sentence next to the price is the cheapest fix. It answers the top two reasons people leave a cart.
The delivery time has to be the one your workshop really keeps. We write it as a range, honest rather than short. Cost: a few days of writing and one shipping cost rule per country.
Second: one drawing and one photo for size
A list of measurements does not tell the buyer if the piece fits. In Baymard Institute's testing of furniture sites, test participants needed exact measurements, and some could not tell which number belonged to which part.
Cost: one drawing per product family and one photo. One day of drawing work per family.
- A drawing with the measurements: each measurement drawn on the part it describes.
- One photo that shows the size: next to a person, a door, a small carry-on suitcase.
- For made-to-order: the width or height the buyer chose appears on the drawing.
Third: photos that show the material
Buyers go to the photos first. In Baymard's usability testing of furniture sites, 79% of test participants went to the product images first, and 41% watched product videos.
Cost: one photo shoot per product family, a form for customer photos, a way to send material samples from the warehouse.
- Zoom and close-ups: the leather grain, the shine of the fabric, the stitching from two centimetres.
- A photo in daylight, not only in the studio.
- Customer photos. I think a buyer trusts a stranger's living room more than a studio set.
- A material sample by post. The page says it exists, how to ask for it, how long it takes.
For made-to-order, the material sample is part of the product page.
Fourth: 3D, only for versions never made
6.7M
combinations a buyer can order on one configurator we built, before frame, hardware, wheels or initials. 39 colours × 13 leathers on four parts × 6 linings.
Our own count on the live Globe-Trotter configurator, 17 September 2026Count the versions a buyer can order. If every version already exists, the first three fixes are enough. If a buyer can order a version that has never been made, only the model shows it.
We do not have a number for how much 3D raises sales. Numbers from 3D software sellers that do not say how they were measured are not a source we quote. Cost: building the model, measured in weeks, and a complete list of options from you before it starts.
- Globe-Trotter custom configurator, live on globe-trotter.com: 39 body colours, 13 leathers on each of four parts (straps, guides, corners, handles), 6 linings.
- 39 × 13 × 13 × 13 × 13 × 6, counted 17 September 2026: more than six million combinations before frame, hardware, wheel housings or initials.
- Almost none of them exist as a physical piece. The buyer's choices go to the workshop as a written order.
- The bar under the model shows the total price and the crafting time, three to four weeks.
If every version already exists, stop after step three.
Fifth: AR last, after a size check
87%
of test participants who saw the View in Room button (AR) on a furniture site chose not to use it. 6% looked for it on their own.
Baymard Institute, usability testing of furniture sites, Sonia Sousa, 15 May 2024Most test participants skipped it. In Baymard's usability testing of furniture sites, 87% of test participants who saw the View in Room button, which is AR, chose not to use it; 6% looked for it on their own. Baymard recommends good images above AR.
AR shows the model as if it were the real piece. On a two-seater sofa we built this year, the model came back 9% narrower than the real measurements, with the height exact. We found it only by drawing the real measurements around the model.
- When it helps: will the piece fit through the door, seen at real size on your own floor.
- Before AR: width, height and depth checked against the real measurements.
- The measurement on the page comes from the real product, never from the model.
- Cost: one file for each type of phone, a check of width, height and depth, a QR code on the desktop page. Days.
AR goes on a model only after width, height and depth are checked.
- Do the first three before you pay anyone for 3D.
- Rule: pay for 3D only when buyers order versions never made.
- Number: 6.7 million combinations on one configurator we built.