Product configurators eliminate the gap between what customers imagine and what they receive. When buyers can see exactly what they're ordering — with their chosen options, in real-time — returns drop and order values increase.
About Product Configurators
Configurable products present a challenge: customers must select from multiple options without seeing the final result. Dropdown menus and static swatches leave room for error. Customers second-guess their choices, delay purchases, or receive products that don't match their expectations.
Interactive configurators solve this by rendering customer selections in real-time. Choose a color — see it applied instantly. Select a material — watch the texture update. Add an engraving — preview exactly how it will appear. This immediate visual feedback removes uncertainty and accelerates decision-making.
Our configurators connect directly to your business systems. Pricing updates automatically based on selected options. Order specifications generate correctly formatted data for production. Inventory status reflects real-time availability. The result is a seamless experience for customers and clean data for your operations team.
Real-Time Visualization
Instant visual updates as customers select colors, materials, and options.
Dynamic Pricing
Automatic price calculation based on selected configuration options.
System Integration
Direct connection to inventory, pricing, and order management systems.
Production-Ready Output
Automatic generation of order specifications and BOMs.
When Configurators Deliver Value
Configurators have the highest impact for products with meaningful customization options where the visual outcome matters to the customer. Furniture with fabric and finish options, jewelry with stone and metal choices, apparel with color and size combinations, and made-to-order products all benefit significantly. If your customers currently rely on imagination or sample requests to visualize their selections, a configurator will streamline that process.
What's Included
Variant management for colors, materials, sizes, and components
Rule-based configuration logic (compatible options, dependencies)
Real-time 3D rendering of all configuration states
Live price updates reflecting selected options
Automatic SKU and specification generation
Save and share configuration functionality
Mobile-optimized interface for on-the-go configuration
Analytics tracking of configuration patterns and drop-off points
Frequently Asked Questions
How many product variants can a configurator handle?
There's no practical limit. We've built configurators managing thousands of possible combinations. The key is efficient asset architecture — modular 3D components that combine dynamically rather than pre-rendered combinations for every possibility.
Can the configurator connect to my existing inventory system?
Yes. We integrate with major e-commerce platforms (Shopify, Magento, WooCommerce) and can connect to custom inventory and ERP systems via API. This ensures customers only see available options and orders flow correctly into your fulfillment process.
How do you handle complex configuration rules?
We implement rule engines that enforce dependencies and incompatibilities. For example: certain fabric options only available with specific frame styles, or particular engravings only possible on certain product sizes. These rules can be as simple or complex as your product requires.
What happens when a customer completes a configuration?
The configurator generates a complete specification including selected options, pricing, and (optionally) a rendered image of the final configuration. This data integrates with your cart and order management system, ensuring production teams receive accurate specifications.
